Project Information
Web Development
About the Company
SISU is a Canadian producer of vitamins and supplements. They use natural-source ingredients to guarantee the best consistency, purity, and potency in their products, which promote health and well-being.
The objective:
- Improve brand equity and online reach through branded storytelling.
- Improve overall site architecture and navigation to enable easier browsing and a more frictionless experience.
- Improve the experience and usability of the Store Finder via robust Google Maps API integrations.
- Create a more user-friendly and more visual product story with improved navigation and filtering.
- Create a user-friendly Resources section with filtering and searching to ensure maximum value to the user.
- Implement a fully responsive solution backed by WordPress CMS.
- Include WPML integration for French content.
PHASE 1
Prototyping
PHASE 2
Style
SISU was launching a new branding approach, so it was important for the website redesign to fit into their new look and feel. The palette emphasizes clean living and balance through bright, fresh colours . The clean, modern typography evokes SISU’s approachable, professional brand personality.
Style
Blenz has a great palette of colours that make you think of a warm coffee shop and tasty beverages. Their old site leaned more heavily on the yellows and browns. We were able to add depth and texture to the pages by playing with more tints and shades, and playing up the fun blues and greens in the background illustrations that came with their rebrand.
PHASE 3
Bringing it All Together
The new SISU website design is a strong digital asset, driving leads and conversions through intuitive navigation and geo-filtered product searching. The strengthened user experience achieves its important goal: making it quick easy for visitors to find exactly what they need. Whether it’s products, health and wellness educational resources, or retailer downloads, the new site structure and capabilities facilitate an appealing hub for their community. Elevated site-wide brand storytelling provides additional trust and credibility for their growing brand.
